Lisa Wehr's Public Health Blog

Lisa is originally from Sigourney, Iowa. She attended Iowa State University and received her bachelor’s degree in Music in 2010. She is currently a first year Master’s of Public Health (MPH) student in community and behavioral health (CBH). Lisa works on the medicine-psychiatry unit at the University of Iowa Hospitals and Clinics (UIHC). Through this blog Lisa hopes to let people learn about the CBH department.

This student blog is unedited and does not necessarily reflect the views of the College of Public Health or the University of Iowa.

18 May 2012


This week I started my practicum at Health Iowa at the University of Iowa Student Health Service. My main project is created a series of videos for health behaviors in college students. Since I found other people's proposals extremely helpful in finding a practicum and writing my own proposal I am posting it here. I plan to keep updating through the summer on my progress.

Project Title: Encouraging healthy behaviors in college students through technology

Organization: Health Iowa
                        Student Health Service/University of Iowa
                        Iowa City, IA 52242

Preceptor:      Tanya Villhauer
                        Associate Director for Education

Issue: The 2011 National College Health Assessment Survey found that just over half (55.2%) of University of Iowa undergraduate students meet the physical activity recommendations of the American College of Sports Medicine and the American Heart Association. Additionally, only 3.6% of undergraduate students eat the recommended 5 servings of fruits and vegetables daily. 1

·         Create a series of videos aimed at healthy behaviors in a college setting (i.e. exercises that can be done in a dorm room).
§  Review data on University of Iowa students’ health behaviors and choose topics to create videos on
§  Determine how each topic will be addressed (e.g. physical activity may be addressed by exercises that can be done in a dorm room)
§  Write a script for videos
§  Record and edit videos
§  Publish videos on Health Iowa’s YouTube channel
·         Explore social media and other outlets that college students use to promote and disseminate the videos created.
§  Complete a literature review on how college students social media use and what other student college health services or health education organizations are using for social media
§  Choose a develop a social media presence to promote the videos
·         Assist in Summer Orientation by staffing the Information Fair and talking with parents/incoming students about Student Health/Health Iowa services. Participate in other health promotion activities occurring at Health Iowa.

Public Health Competencies

Social and Behavioral Sciences
College students have a unique set of social and environmental challenges, often due to living situations and student culture. This project is based on health behavior education and the social and environmental factors particular to the college student population.

Health Policy and Management
In creating and promoting these videos I will be using marketing principles to determine how to best reach my audience and which elements of the behavior are pertinent to include in the videos. Additionally, in working with other people at Health Iowa I will be learning about the principles of program planning, development, budgeting, management, and evaluation.

Communication and Informatics
Communication and informatics will be important in creating videos, both for the communication included in them and while creating them and the technology used to create and disseminate them. Also, through working with various professionals at Health Iowa I will need good communication skills.

Leadership will be used throughout many aspects of this project. It will be most prominent in working at the Information Fairs for incoming students and working with the other interns at Health Iowa and allow opportunities to engage in public health leadership goals.

Professionalism will be shown through all aspects of this project including while working with other health promotion professionals, interns, and college students.

Program Planning
Program planning skills will be needed to determine which behavioral and social factors to target in the videos. They will also be used to plan and create the videos and how they will be promoted to college students.

IRB Approval
No IRB approval is needed as no human subject research is involved.

Time Frame
This project will take place from May-July 2012


Health Iowa. 2011. The National College Health Assessment Survey: Spring 2011. Retrieved from

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